Managing Director and CTO
Tomer serves as Managing Director since January 2020.
As part of his role as the managing director of Advanced Solutions, Tomer is directly in charge of Derech Eretz group’s business strategy and business development in Israel and abroad.
In addition to his role as Advanced Solutions managing director, Tomer also serves as the group’s CTO with expertise in Electronic Tolling Collection Systems, Traffic Management Systems and Smart Mobility.
In his previous role, Tomer served as the group’s CTO (a task that he has carried to his new role as managing director).
During the years 2008-2011 Tomer served as the head on System Engineering department in the operation company of Cross Israel Highway (Highway 6). In this role Tomer was leading several tolling and traffic management projects, such as the installations of the Carmel Tunnels toll system and the upgrades of Cross Israel Highway Traffic Management System.
Before joining Derech Eretz Tomer served as a technical project officer in the Israeli Navy, leading several technological projects in the fields of control and communications.
Tomer has a B.Sc in Electronics from Tel Aviv university, Israel.
Director of Business Development
Shani serves as the director of business development since 2020.
As part of her role, Shani is responsible for expanding the group’s activities in Israel and abroad.
Shani has been in Derech Eretz Group since 2005, serving in different managerial roles.
In her previous role, during the years 2009-2019, Shani served as the Head of Customer Service in Hacarmel Lanes. In this role, Shani helped to establish the customer service center of the Carmel Tunnels, including tollers, back office, toll collection, manual validation unit, and the call center.
In 2019 Shani served as a PMO for Shikun and Binui in one of the largest infrastructure tenders in Israel.
Shani has B.A in economics from the University of Haifa.
Liat has served as Chief Accountant and Payroll Coordinator for Safe Way and 431 Ways group companies since 2010 and for North Road and Advanced Solutions group companies since 2013.
Prior joining the group, Liat held a position of Chief Accountant and Payroll Coordinator in the Yana Group.
Liat is a licensed Senior Chartered Accountant and Payroll Coordinator